Agenda

Clayton Hotel Limerick, Thursday October 11th

*AGENDA SUBJECT TO CHANGE

8.20am

Registration & Networking over Coffee

8.40am

Masterclass people 14

Host Welcome

Founder & Host, Sarah Dineen, will open the seminar and present the agenda for the day.

8.45am

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Develop your effective Digital Marketing Strategy

Judy Hopkins / Partner at Hopkins Communications

From your social media to your website, creating a digital strategy keeps you from falling in to the old ‘spray and pray’ mentality, keeping your strategy targeted and results driven.

Partner Judy will outline her top tips and strategies while glancing at case studies from tried and tested digital campaigns she and her 20-strong team at Hopkins Communications have implemented over the last 28 years. Her clients span across Limerick, Munster, Ireland and even internationally, from start-ups to SMEs to large multinationals.

She is former Chairperson of the Marketing Institute of Ireland (Cork) and still resides on the committee. She is on the mentor panel for Ballyhoura Development Ltd. and a mentor for the MA in Public Relations and New Media at CIT.

9.20am

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Video Marketing

Shane Murphy & Dan Sweeney / Founders of DigiGuys

CONSUMERS PREFER VIDEO… We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service.

Shane & Dan will detail how to construct effective story telling in your videos and the best tools for creating and editing video content, as well as discuss the power of video and creative content.

DigiGuys is a Creative Agency that specializes in creating content for all social media platforms. DigiGuys love to be creative, turning strategy into high performing videos, images, live Streams and more with clients including Jagermeister, Fota Island Resort, Benefit Cosmetics, and Tia Maria.

10am

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Harness the Power of Twitter

Melanie Boylan / Director at STOMP Training, Journalist & SMM Irish Tech News

Learn how to utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, and unlock the potential of twitter statistics for your business.

Melanie is the Social Media Manager for Irish Tech News, Now Media Live and specialises in providing social media training to all size businesses since 2013, with clients including Bord Iascaigh Mhara, Society of Financial Planners and many Irish SMEs.

10.40am

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Instagram Marketing - A Step by Step Guide to 10,000 Followers

Nathan Adams / CEO of RMPR, Instagram Influencer & Director of TechWorks Festival

Instagram is a powerful marketing tool that allows you to market your business to hundreds of new customers everyday! You will learn the latest business features, how to Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram.

With a personal Instagram following of over 58k people, Nathan uses his extensive knowledge to build local brands through effective Instagram content marketing and Influencer marketing including Roosters Piri Piri, BPerfect Cosmetics, WheyHey Protein, and Powder N Pout Brushes.

11.20am

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B2B Marketing Success with LinkedIn

Gearoid Buckley / Senior Demand Generation Manager at LinkedIn

For business-to-business social networking, LinkedIn is where the action is! Gearoid will discuss the shift in social advertising for SMEs, how to find your right audience, and how to successfully do both paid and organic content marketing on LinkedIn.

Gearoid has worked with LinkedIn since 2014 from Digital Marketing Communications Manager to Senior Demand Generation Manager.

12pm

Lunchtime!

12.30pm

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Get higher search engine rankings for your website

John Caldwell / Managing Director at Creator SEO

Best way to hide a body? On Page 2 of Google…John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO strategy and audit your own website.

John is an Enterprise Ireland Mentor and on the Enterprise Ireland’s eBusiness panel of Internet Marketing experts. He has been the Managing Director of Creator SEO since 2009 with clients including University of Limerick, Dell, Pfizer, and Analog Devices.

1.10pm

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Advancing Performance with Google

Eoin Cahill / Account Manager - Google Marketing Solutions UK

How to take your Adwords Strategy one step further by focusing on key performance leavers. How to identify, and target the right audience online, using your own Adwords data. Get a full overview of Google Marketing tools that can improve your online performance.

Eoin is Senior Account Manager & Audience Strategy Expert in Google Marketing Solutions. Eoin has worked with Google for over 4 years having worked in a small marketing agency in France before joining. Graduated from University of Limerick in 2014 🙂

1.50pm

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Conversion Optimisation

Lisa Coughlan & Michael Enright of Core Optimisation

Core Optimisation are one of Ireland’s Leading Google Premier Partner Agencies in  PPC, Pay Per Click and Paid Search Advertising. In this session you will learn how to develop a Conversion Rate Optimisation strategy, enabling you to grow your revenue and gives you an insight into how your target market is interacting with your website.

Michael is a PPC specialist at Core Optimisation and manages a portfolio of accounts across Ireland and the UK including Compub, Eurochange, Corus Hotel Group, Citywest, Treacy’s Hotel Group to name a few.

Lisa is a Digital Account Manager and strives to develop dynamic strategies to grow her clients revenue online through optimizing their website and driving higher ROI’s. Lisa specialises in landing pages,  mobile web, E-commerce optimization and full funnel optimization.

 

2.30pm

Masterclass people 14

10 Brands with the Best Digital Marketing Campaigns

Sarah Dineen / Founder of Amplify Digital Conference

The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. Sarah will look at 10 Irish & International brands that are making noise in the digital marketing world and analyze what they’re doing in this interactive session…Let’s get inspired!

3pm

Seminar Closes