Cork City Hall, Thursday May 24th
*Subject to Change
Registration & Networking over Coffee
Founder & Host of the conference, Sarah Dineen, will open the conference and present the agenda and event app.
The Evolution of Social Media - People, Platforms and Performance
Cian Corbett / Managing Director of Leading Social
Cian’s Session will detail how to match quality content with acute targeting.
Cian Corbett is a Social Media Strategist having started working in Social Media before the term was even coined, Cian’s first campaigns on “New Media” were conducted on Forums, Bebo and MySpace. Following 6 years working with some of Ireland’s biggest brands including Three, AIB and Toyota, last year Cian took up the reins as MD of Leading Social.
Create a clearer strategy for your digital transformation
Stephen Ryan / CIT Digital Marketing Lecturer & Head of Marketing REDFM
From your social media to your website, creating a digital strategy keeps you from throwing ideas on the wall and crossing your fingers that they stick. With a digital strategy, you can connect your business objectives to measure your successes and failures.
Stephen’s Session will detail how to align business goals, utilising digital assets and being data driven.
He is the head of Marketing for RedFM helping the station to win Cork Digital Marketing Award for best Digital Strategy.
How to track & capitalise on consumers' behaviour online
Conor Barron / Digital Commnications Manager, Bord Gais Energy
The huge assortment of marketing channels means that your potential customers could be anywhere and you need to be where they are. As the number of potential channels grows , designing multi-channel marketing campaigns will continue to be key.
Conor’s session will detail what channels work well together, how to increase touch points in your marketing funnel and draw on successful Bord Gais case studies.
He is responsible for all aspects of Digital Communication for Bord Gáis Energy including online PR, online advertising, social media marketing and search engine marketing.
Advancing your Audience
Kate Fitzgerald / Account Manager, Google Marketing Solutions
Kate’s session centres on the Google Adwords solutions for you, to find your audience in a marketplace that is increasingly diverse, demanding and competitive. Kate will focus on what the leading advertisers are doing to find, grow and build brand loyalty amongst their consumers. Kate has worked with some of the UK & Ireland’s largest marketing agencies and advertisers on full funnel marketing strategy and creating sustainable success.
Harness the Power of Twitter
John Pryor / Senior Clients Partner, Twitter
Learn how to utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, and unlock the potential of twitter advertising for your business.
John has lead the in market Gaming team at Twitter UK & Ireland, responsible for all paid media activity across our top gaming brands including traditional video gaming & mobile games publishers.
Reactive Marketing and Creating Everyday
Brendan Keary & Eoin Derham / Kearys Motors
How do you communicate instantly with consumers online and join the conversation about a new development in fashion, sports, or the trending news?
Marketing in real-time isn’t easy – we have witnessed recently a number of Irish brands who sparked a social media firestorm for their reactive marketing efforts to a trial # trending.
Brendan and Eoin will show you how to understand your brands’ voice, react to trends online and how to move on these opportunities to make for genuine successful content. They recently turned a standard test drive video into a ‘granny edition’ reaching over 500k online.
Reach highly engaged audiences through Native Advertising
Gary Quinn / Editor, Irish Times Content Studio
As ad blockers, and other consumer habits begin to infringe on the impact of banner adverts, native advertising (ads online that mimic content) is powering ahead. Consumers are 25% more likely to look at an native advert than they are a banner and 53% more likely to engage.
The Irish Times Content Studio was created to engage with the global shift from advertisers towards the rapidly growing branded content sector. Creating high-quality, editorially driven stories, the studio has worked with some of the biggest brands in the world, bringing their brand values directly to Irish Times readers. The unit has won multiple awards, including a Global Media Award for Best Native Campaign for its work with Audi.
In this session, Gary will use the top 20 most read stories published by the studio in 2017 to show what works, why and how readily readers engage with brand storytelling when it’s created honestly and with passion.
From Remarketing to Replanting: How we saved the money tree
Sarah Grogan /Senior Social Client Lead, Wolfgang Digital
Sean Markey - Senior SEO Specialist, Wolfgang Digital
In this session, Sarah and Sean will discuss how the winds of aggressive remarketing have shaken the leaves from the money tree. They will present the case for ensuring sustainable growth and new customer acquisition in a fun and enjoyable use of integration between Search and Social.
Sarah and Sean are senior digital marketeers with Ireland’s No.1 digital agency – Wolfgang. Sarah has managed very successful advertising campaigns for CityJet, Camino Ways and Littlewoods Ireland. Sarah’s work has been nominated in the Digital Media Awards 2018 and the Social Media Awards (Sockies) 2018. Sean bears the distinction of having held a Digital Media Award (Ireland), a Drum Search Award (UK), a European Search Award and a Landy Search Award (World) at the same time (he is believed to be the first person ever to do so).
Create killer content that creates dialogue
Josh Powell / Head of International Brand Engagement, Paddy Power
Public Relations has undergone a digital transformation. Journalists are now using Twitter and Google to research stories so your brand needs to appear when subjects relating to your sector are searched.
Josh will share some of Paddy Power’s successful digital PR case studies and leave you with new perspectives on how to approach your next digital PR campaign.
He is responsible for Betfair’s PR, Editorial, Social content and Sponsorship activity across international markets.
Lunch Break & Speed Networking
10 Commandments of Consent under GDPR
Marie Murphy / Co Founder & Data Protection Officer of Fort Privacy Partners
Why did JD Wetherspoons delete its entire email database? Will GDPR really spell the death for email marketing?
Marie Murphy, will go behind the headlines and get you the real story.
There are rules for handling consent under the GDPR and Marie will give attendees an overview of these rules in an engaging and whirlwind tour of the “10 Commandments of Consent under GDPR”. Marie will examine the circumstances under which marketers will need to rely on consent as their legal basis for processing personal data and what this means in practical terms for marketing activities. Using e-receipts as an example, Marie will examine the dos and the don’ts for managing your marketing databases. What are the rights and wrongs of email marketing? How can you get your marketing databases GDPR compliant?
The 3 T's of Successful Video Marketing
Greg Fry / Lecturer for the Digital Marketing Institute & Co founder of Content Plan
CONSUMERS PREFER VIDEO… We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service.
Greg was one of our most energetic and engaging speaker of 2017. He will discuss the trends, tactics or techniques to succeed in video marketing.
He is a Lecturer for the Digital Marketing Institute and Co founder of Content Plan.
To make the most of your learning on the day, we have included 6 practical masterclasses for you to choose 3, perhaps send a colleague to the alternative masterclasses so as not to miss a thing!
SEO or Instagram Masterclass
10 things to do right now to improve your SEO
Sandra Hennessey / SEO Trainer & Lecturer
Best place to hide a dead body ? On the 2nd page of Google…Sandra’s masterclass will detail how to rise in the ranks to the top of search-engine results.
She is the founder of Be Dynamic and her clients include Digital Marketing Institute, IIA, Irish Times Training, LEO’s, Enterprise Ireland, and Fáilte Ireland.
Milk the power of Instagram for all it's worth
Alma Brosnan - Social Media Manager, Fuzion Communications
Alma is a key member of the Fuzion Digital team and is responsible for managing and creating content for many instagram accounts across various sectors, from the food industry to the leisure industry. She also provides social media training for the Local Enterprise Offices. Alma has worked with a range of clients including Musgrave, Vintage Tea Tours, Newpark Hotel Kilkenny, Escape Spa, Old Ground Hotel Ennis, 30 Seconds, Park Hotel Dungarvan, COSMO Dublin and The Imperial Hotel Cork.
Social Selling or Digital Transformation Masterclass
Social Selling Pillars for LinkedIn
Carol O'Kelly - Strategic Marketing Expert, Founder of Redstorm
Carol’s session will show you how to utilise LinkedIn to close more sales and build your personal brand. How to utilise Social Collaboration, External Listening & External Participation – to build relationships and positively impact future buying decisions.
Carol is a specialist in Personal Branding working with leading business owners and higher level executives to design and develop strong authentic Personal Brands on LinkedIn, with over 20 years experience working in both the US and Europe.
GDPR how to prepare using affordable technologies
Philip Donnellan - Digital Integration Consultant, DigiGrow
Philip’s session will show you how to streamline your data flows to ensure GDPR compliance, utilise technology to its full advantage by automating internal operations and increase customer engagement and how to quantify your operation – expand, comply & transform.
Philip is an experienced Digital transformation consultant specialising in growth consulting, data analysis and GDPR compliance.
UX or Influencer Marketing Masterclass
Sinead Carroll / Founder Irish Blogger Agency
5 ways to use influencers to gain new customers
In a survey by eMarketer, 84% of marketers said they would launch at least 1 influencer campaign within the next 12 months. Using influencers in your marketing strategy can often seem daunting and expensive, with no guarantee of success. Sinead’s masterclass will explore this prominent trend, what we can learn from it, and how best it can be implemented for 2018.
Dave McEvoy, Director and founder of Dmac Media
Higher Conversions through better experience for your Ecommerce Site
UX helps you in delivering the flawless experience for the user and great experiences result in recurring purchases and loyalty. The experiences need to be tailored to individual users for capturing their attention and catering their needs, motivations, and desires. Dave will show you how to better design the right page layouts and utilize the on page elements.
Dave has been involved in the Design industry for over 15 years, Dmac has now grown to one of the largest web design agencies in the country.
Founder & Host of the conference, Sarah Dineen, will close the conference and answer any questions.