Join us on Thursday March 14th in the Clayton Hotel Belfast City from 8.20am-3pm for our intensive digital marketing training seminar. Learn the latest trends, strategies and tips to get ahead online and become the best digital marketer you can be.
Start the seminar right – network with attendees & visit our exhibitors, oh and enjoy Tea & Coffee!
Founder Sarah Dineen will open the Seminar & introduce the Agenda for the day.
Joanne Sweeney – Founder of Digital Training Institute
Effective Digital Strategy
From your social media to your website, creating a digital strategy keeps you from throwing ideas on the wall and crossing your fingers that they stick. With a clearer digital strategy, you can connect your business objectives to measure your successes and failures. There is always room to improve your strategy for 2019.
Joanne has over 18 years experience as a digital marketer and content creator. Joanne is owner of the Digital Training Institute, writes for the Social Media Examiner, hosts the JSB Talks Digital Podcast, delivers results in writing social media strategies and auditing digital communications practices for small to large organisations and has spoken on international stages including Digital Citizenship at Twitter Headquarters, San Francisco.
Paul McGarrity (Octave Digital) & Niamh MacAuley (Purple Dot Media)
The 3 T’s of Successful Video Marketing
CONSUMERS PREFER VIDEO … We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service. In this session you will learn the trends, tactics and techniques to succeed in video marketing.
Paul McGarrity is a digital marketing consultant with over 18 years experience and Director of Octave Digital. Paul has successfully delivered digital consultancy and campaigns for clients including Weight Watchers Ireland, Wine Inns, LUAS, Monaghan County Council and The Institute of Public Administration Ireland.
Niamh is an experienced professional video producer and Director of Purple Dot Media. Niamh is dedicated to helping clients successfully communicate their brand and products via great quality, professional video content. She has worked with a diverse range of clients including First Trust Bank, Mid-Ulster District Council, and Menarys Retailers.
Andy Hill – Keynote Speaker & MD of Dokoo Digital
B2B MARKETING SUCCESS WITH LINKEDIN
For business-to-business digital marketing and social networking, LinkedIn is where the action is! LinkedIn is a lead generation magnet. In this session you will learn how to improve both your paid and organic content marketing engagement on LinkedIn.
Andy has over 15 years marketing experience and has worked with many global brands including NatWest Bank, Three Mobile, UNICEF and Liverpool Football Club.
Tea & Coffee Break
Hydrate & Stretch the legs!
Alan Wallace @instabelfast
Take Advantage of Instagram’s exploding popularity
Alan is an experienced brand manager who has grown INSTABELFAST to over 15k followers. Having previously worked as the PR Manager for Ulster Rugby, Alan runs online promotions for many brands such as Red Bull, Disney, Microsoft, Hewitt Packard, Apple & local brands such as Ulster Rugby, Hastings Hotels, Sunblest, Dale Farm and many many more! Alan is passionate about creating a community through the mix of digital and live events.
Instagram has over 1 billion monthly active users with 50% following brands with 10 times higher engagement than Facebook. Learn how to create your own tribe on instagram and construct effective instagram stories and engaging content.
Lee Thompson – Audio One
Why Digital Audio’s Time is Now
Fuelled by rapid consumer adoption, advertisers are increasingly turning towards digital audio. Digital audio means quality content on tap and a pristine listener environment. With low ad loads, high levels of listener engagement and a difficult to reach audience, digital audio is the vehicle to reach the unreachable.
i-Believe is a digital advertising sales company. We work with leading publishers and platforms to bring their online audiences and advertising technologies to market in Ireland. We partner exclusively with premium publishers like Bonkers.ie, CarsIreland.ie and Economist.com and platforms like Acast, AdsWizz and Amobee.
Lee is a senior media executive with over 25 years experience in the digital and print advertising industries. Lee has launched and led new businesses with a track record of revenue and profit growth. Lee is passionate about innovation, performance marketing and advertising effectiveness.
Niamh Taylor – Director of Digital Twenty Four
Make your social pay for you
In this session, you will get a hands-on, practical approach, evaluating the new advertising features across facebook and instagram, drawing from real life case studies.
Niamh is an award-winning digital marketing expert including Best Social Media Campaign 2018, Top 100 Digital Leader SME’s UK 2017 and Best Small Business Mentor Of The Year 2018. She is a digital specialist business mentor and has previously lectured for The Digital Marketing Institute Ireland. Her passion is helping companies get the results they need with tailored digital marketing strategies.
Peter McNicholl – Facebook Expert
Increase your Online Social Reputation and Leads
In this session, Peter will discuss the importance of online reviews and how to get LIVE feedback from your customers, boost Google reviews, Facebook and/or TripAdvisor Reviews to increase online social reputations. 82% of consumers said they do read reviews before making a purchase decision and 93% say online reviews do impact their purchasing decisions.
Enjoy Lunch with refreshments. Network and visit exhibitors.
Mark McColgan – Loud Mouth Media
Reach your PPC Performance Potential
How to take your Google Adwords strategy one step further by focusing on key performance leavers; how to identify and target the right audience online using your own Adwords data; and get a full overview of Google Marketing tools that can improve your online performance.
Mark is the PPC Account Strategist at Loud Mouth Media optimising client campaigns in line with strategy to maximise ROI for clients including Four Star Pizza and Autoline Insurance. Mark holds a strong background in PPC advertising having spent two years working as Google Ads Account Strategist for Google.
John Ring – MD at Tinderpoint
MAN VS MACHINE: WHAT REALLY MATTERS FOR SEO SUCCESS
John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO Strategy and audit your own website.
John is the Managing Director of Tinderpoint and has over the past 15 years, helped many international companies like Pfizer, MSD, Ebay, Intel, AXA, and Burberry as well as local Irish companies like SuperValu, Eir, Irish Rail, to use digital channels more effectively.
Dave McEvoy – Founder of DMAC
A Digital Reality Check for your Website
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such and should be the centerpiece of your marketing efforts. How easy is it to find the main sections? Is it intuitive? Is the checkout process seamless?
Dave is the founder of DMAC, who have earned a reputation for producing creative, intuitive websites. Dave will show you how to ensure your customers have a positive experience while exploring your website.