On Wednesday February 6th at the Republic of Work from 8.20am-3pm, our intensive digital marketing training seminars are for Sales & Marketing Professionals looking to upskill on all things digital marketing.
*The Schedule is subject to change
Start the seminar right – network with attendees & visit our exhibitors, oh and enjoy Tea & Coffee!
Founder Sarah Dineen will open the Seminar & introduce the Agenda for the day.
DC Cahalane- CEO of Republic of Work
Disrupting Digital Strategy
Why driving attention is delivering nothing and how to get back on track and deliver real commercial returns.
What if everything we currently know about marketing is actually what is holding us back? Over the 50 years, we’ve watched as the entire world changed the way it buys and stays loyal to brands. But marketing departments are still operating in the same, campaign-centric, product-led operation that they’ve been following forever. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach.
DC will discuss how companies that fail to directly connect marketing efforts to sales outcomes are doomed to failure, how the value of brand must be carefully managed to avoid burnout and how attention without activation is the greatest threat to modern marketing.
CEO and co-founder of REPUBLIC OF WORK, DC Cahalane is a full stack marketer who’s worked internationally on some of the world’s largest brands and led commercial, marketing and growth at some amazing Irish companies like Teamwork.com and Trustev. A specialist in launching new brands into international markets, he’s worked with companies all over the world and has spoken at international events for companies like Facebook, Twitter, Microsoft, Google and Mastercard.
Shane Murphy & Dan Sweeney – Co Founders of Digiguys
The 3 T’s of Successful Video Marketing
CONSUMERS PREFER VIDEO … We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service. Shane and Dan will discuss the trends, tactics and techniques to succeed in video marketing.
DigiGuys is a Creative Agency that specializes in creating video content for all social media platforms. DigiGuys love to be creative, turning strategy into high performing videos, Instagram stories, live streams and more. Shane and Dan are social media enthusiast and have an eye for creative video content, regardless of the industry you are in. Get ready to rock video marketing for your business. Their clients include Jagermeister, Benefit San Francisco, Fota Island Resort, and many more.
Susie Horgan – Managing Director of Springboard PR & Marketing
UNDERSTAND YOUR BRANDS’ VOICE AND MAKE GENUINE SUCCESSFUL CONTENT
Susie will discuss how to construct a digital content framework, creating and implementing your fully integrated, content-driven marketing strategy. By leveraging your owned, earned and paid online media to deliver a successful digital campaign.
Susie has nearly 20 years’ experience in marketing and PR working for clients such as Cork Airport, Bank of Ireland and Tesco. As founder of a multi award winning agency, Susie was named Cork Businesswoman of the Year in 2017. In 2018, Springboard won the national All-Star Media & Communications Award, and the Award for Excellence in Public Relations for their launch of the Waterford Greenway
Hydrate & Stretch the legs!
Grace Mac Donald – Associate Marketing Manager at LinkedIn
B2B MARKETING SUCCESS WITH LINKEDIN
For business-to-business digital advertising and social networking, LinkedIn is where the action is! In this session you will learn the shift in social advertising for SMEs, how to find your right audience, and to successfully do both paid and organic content marketing on LinkedIn.
Grace works on the LinkedIn Marketing & Sales Solutions team connecting members with the solutions that best suits their needs including: SEM, SEO, Paid Social, LinkedIn ads, webinars, content, all things digital, and more.
Samantha Kelly – Twitter Influencer & Founder of WIN
Build a highly engaged audience on twitter
Learn how to do the perfect tweet for maximum reach, utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, how to build relationships with influencers and unlock the potential of twitter statistics.
Samantha is an award-winning Twitter Expert with 47k + followers, Social Media Strategist, International Speaker, Author and founder of the Women’s Inspire Network. As a Twitter expert, Sam is passionate about assisting others to get on and use Twitter as a fantastic marketing tool and get you and your business noticed!
Judy Hopkins & Muriel Foley of Hopkins Communications
Make your Social pay for you
Social media platforms have created many forms of advertising: from Facebook to Instagram, Twitter and YouTube to LinkedIn. In this session, you will get a hands-on, practical approach, evaluating the paid advertising options for your business. Evaluating the new features and benefits across the major social media platforms.
Judy has worked in the industry for over 16 years, managing and implementing all marketing activity for over 100 clients across multiple industries. She is former Chairperson of the Marketing Institute of Ireland (Cork) and still resides on the committee. She is on the mentor panel for Ballyhoura Development Ltd. and a mentor for the MA in Public Relations and New Media at CIT.
Muriel is the Head of Digital at Hopkins Communications, leading all things digital media related, from content creation to publishing and advertising. Muriel also runs Digital Marketing workshops in Cork colleges on behalf of Hopkins Communications. Before this, Muriel spent over three years in Toronto, Canada, where she worked with large brands such as Adidas, Coca Cola, and Diageo.
Enjoy Lunch with refreshments. Network and visit exhibitors.
Dave McEvoy – Founder of DMAC
A Digital Reality Check for your Website
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such and should be the centerpiece of your marketing efforts. How easy is it to find the main sections? Is it intuitive? Is the checkout process seamless?
Dave is the founder of DMAC, who have earned a reputation for producing creative, intuitive websites. Dave will show you how to ensure your customers have a positive experience while exploring your website.
Marie Davis – Head of Google Marketing Solutions
Grow with Google
Marie will show you how to: take your Google Adwords strategy one step further by focusing on key performance leavers; how to identify and target the right audience online using your own Adwords data; and get a full overview of Google Marketing tools that can improve your online performance.
Marie is the Head of Google Marketing Solutions Ireland with over 12 years experience with Google. Marie focuses on strategy & execution to deliver growth for her partners and her customers.
John Caldwell – Managing Director at CreatorSEO
Get higher search engine rankings for your website
John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO Strategy and audit your own website.
John is an Enterprise Ireland Mentor and on the Enterprise Ireland’s eBusiness panel of Internet Marketing experts. He has be MD of CreatorSEO since 2009 with clients including University of Limerick, Dell, Pfizer, and Analog Devices.
Caroline Dunlea & David Brett – Co Founders of Core Optimisation
Convert more visitors into Customers
In this session you will learn how to develop a Conversion Optimisation strategy, enabling you to grow your revenue online and gives you an insight into how your target market is interacting with your website. Your website gets new visitors every day and by understanding conversion optimisation and through applying the appropriate tools we help you increase the percentage of visitors that convert to customers and therefore your overall revenue.
Co-founders Caroline Dunlea & David Brett of Core Optimisation – Award Winning Digital Marketing Agency have worked within the online industry growing revenue for a combined 25 years. Their understanding of the Industry along with their straight-talking approach to digital marketing and online revenue results saw the company portfolio grow significantly in the UK and Irish Market over the past 3 years. They are proud to be digital growth partners working alongside clients such as Laura Ashley Hotels, Corus Hotel Group, Eurochange.co.uk, Compub, NM Money, The Arch London, St. James Mayfair, The Mandrake London, Shannon Heritage, The K Club, Mount Juliet Estate, Cliff House Hotel, Kilronan Castle & Fitzpatrick’s Castle to name a few.
Networking & Visit Exhibitors
What a day! Founder Sarah Dineen will close the seminar followed by networking.
Join us for after drinks & networking at the Electric Bar on South Mall.