On Wednesday January 30th at the Croke Park from 8.20am-3pm, our intensive digital marketing training seminars are for Sales & Marketing Professionals looking to up skill on all things digital marketing.
*The Schedule is subject to change
Start the seminar right – network with attendees & visit our exhibitors, oh and enjoy Tea & Coffee!
Founder Sarah Dineen will open the Seminar & introduce the Agenda for the day.
Joanne Sweeney – Founder of Digital Training Institute
Create an effective Digital Strategy
From your social media to your website, creating a digital strategy keeps you from throwing ideas on the wall and crossing your fingers that they stick. With a clearer digital strategy, you can connect your business objectives to measure your successes and failures. There is always room to improve your strategy for 2019.
Joanne has over 18 years experience as a digital marketer and content creator. Joanne is owner of the Digital Training Institute, writes for the Social Media Examiner, hosts the JSB Talks Digital Podcast, delivers results in writing social media strategies and auditing digital communications practices for small to large organisations and has spoken on international stages including Digital Citizenship at Twitter Headquarters, San Francisco.
Shane Murphy & Dan Sweeney – Co Founders of Digiguys
The 3 T’s of Successful Video Marketing
CONSUMERS PREFER VIDEO … We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service. Shane and Dan will discuss the trends, tactics and techniques to succeed in video marketing.
DigiGuys is a Creative Agency that specializes in creating video content for all social media platforms. DigiGuys love to be creative, turning strategy into high performing videos, Instagram stories, live streams and more. Shane and Dan are social media enthusiast and have an eye for creative video content, regardless of the industry you are in. Get ready to rock video marketing for your business. Their clients include Jagermeister, Benefit San Francisco, Fota Island Resort, and many more.
Cian McDonagh – Digital Marketing Manager Three Ireland
Winning with Content in the Attention Economy
In a cluttered and fragmented media environment, winning attention is key. Although people are consuming more content than ever before, it’s never been more difficult for brands to stand out. In this presentation, Cian will highlight what the attention economy means for us all and give some tips and guidance on the role content can play in cutting-through with your audience and winning attention for your brand.
Cian is Digital Marketing Manager at Three Ireland, one of Ireland’s leading telecommunication companies. In his role, Cian is responsible for all brand, sponsorship and tactical communications delivered through digital and social channels. A senior member of the marketing team, Cian has overseen and led a number of award-winning marketing campaigns for Three.
Hydrate & Stretch the legs!
Gearoid Buckley – Senior Demand Generation Manager at LinkedIn
B2B MARKETING SUCCESS WITH LINKEDIN
For business-to-business digital advertising and social networking, LinkedIn is where the action is! Gearoid will discuss the shift in social advertising for SMEs, how to find your right audience, and to successfully do both paid and organic content marketing on LinkedIn.
For the past 5 years Gearoid has worked on the digital marketing communications with the overall responsibility for online marketing strategy for LinkedIn Marketing Solutions in EMEA. Now in his role as Senior Demand Generation Manager, Gearoid will show you how to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
Samantha Kelly – Twitter Influencer & Founder of WIN
Build a highly engaged audience on twitter
Learn how to do the perfect tweet for maximum reach, utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, how to build relationships with influencers and unlock the potential of twitter statistics.
Samantha is an award-winning Twitter Expert with 47k + followers, Social Media Strategist, International Speaker, Author and founder of the Women’s Inspire Network. As a Twitter expert, Sam is passionate about assisting others to get on and use Twitter as a fantastic marketing tool and get you and your business noticed!
Colm Baker – Founder of Whabang
MAKE YOUR SOCIAL PAY FOR YOU
Colm Baker is a Facebook Advertising specialist who loves to break down this myth and implement innovative strategies to make the Facebook Advertising ecosystem an essential component of your marketing strategies.
Colm will show you why most businesses are wasting their time and money with their current strategy, how to maximize your ROI with advanced retargeting tactics, and provide some insider tricks on bidding, scaling and copywriting.
Enjoy Lunch with refreshments. Network and visit exhibitors.
Dave McEvoy – Founder of DMAC
A Digital Reality Check for your Website
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such and should be the centerpiece of your marketing efforts. How easy is it to find the main sections? Is it intuitive? Is the checkout process seamless?
Dave is the founder of DMAC, who have earned a reputation for producing creative, intuitive websites. Dave will show you how to ensure your customers have a positive experience while exploring your website.
Karl Lumsden – Agency Manager at Google
Grow with Google
Karl will show you how to: take your Google Adwords strategy one step further by focusing on key performance leavers; how to identify and target the right audience online using your own Adwords data; and get a full overview of Google Marketing tools that can improve your online performance.
Karl is the Google Agency Manager for Ireland with over 8 years experience with Google. Karl focuses on strategy & execution to deliver growth for his partners and his customers.
John Ring – MD at Tinderpoint
Man Vs Machine: What Really Matters For SEO Success
John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO Strategy and audit your own website.
John is the Managing Director of Tinderpoint and has over the past 15 years, helped many international companies like Pfizer, MSD, Ebay, Intel, AXA, and Burberry as well as local Irish companies like SuperValu, Eir, Irish Rail, to use digital channels more effectively.
Caroline Dunlea & David Brett – Co Founders of Core Optimisation
Convert more visitors into Customers
In this session you will learn how to develop a Conversion Optimisation strategy, enabling you to grow your revenue online and gives you an insight into how your target market is interacting with your website. Your website gets new visitors every day and by understanding conversion optimisation and through applying the appropriate tools we help you increase the percentage of visitors that convert to customers and therefore your overall revenue.
Co-founders Caroline Dunlea & David Brett of Core Optimisation – Award Winning Digital Marketing Agency have worked within the online industry growing revenue for a combined 25 years. Their understanding of the Industry along with their straight-talking approach to digital marketing and online revenue results saw the company portfolio grow significantly in the UK and Irish Market over the past 3 years. They are proud to be digital growth partners working alongside clients such as Laura Ashley Hotels, Corus Hotel Group, Eurochange.co.uk, Compub, NM Money, The Arch London, St. James Mayfair, The Mandrake London, Shannon Heritage, The K Club, Mount Juliet Estate, Cliff House Hotel, Kilronan Castle & Fitzpatrick’s Castle to name a few.
Network & Visit Exhibitors
What a day! Founder Sarah Dineen will close the seminar followed by networking.
Join us for after drinks & networking at the Croke Park Hotel.