Join us on Wednesday March 27th in the Connacht Hotel Galway from 8.20am-3pm for our intensive digital marketing training seminar. Learn the latest trends, strategies and tips to get ahead online and become the best digital marketer you can be.
Start the seminar right – network with attendees & visit our exhibitors, oh and enjoy Tea & Coffee!
Founder Sarah Dineen will open the Seminar & introduce the Agenda for the day.
Joanne Sweeney – Founder of Digital Training Institute
Effective Digital Strategy
From your social media to your website, creating a digital strategy keeps you from throwing ideas on the wall and crossing your fingers that they stick. With a clearer digital strategy, you can connect your business objectives to measure your successes and failures. There is always room to improve your strategy for 2019.
Joanne has over 18 years experience as a digital marketer and content creator. Joanne is owner of the Digital Training Institute, writes for the Social Media Examiner, hosts the JSB Talks Digital Podcast, delivers results in writing social media strategies and auditing digital communications practices for small to large organisations and has spoken on international stages including Digital Citizenship at Twitter Headquarters, San Francisco.
The 3 T’s of Successful Video Marketing
CONSUMERS PREFER VIDEO … We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about a product or service. In this session you will learn the trends, tactics and techniques to succeed in video marketing.
Lee Thompson – Co Founder of Sing
Get your message out creatively & profitably online
Lee is a senior media executive with over 25 years experience in the digital and print advertising industries. Lee has launched and led new businesses with a track record of revenue and profit growth. Lee is passionate about innovation, performance marketing and advertising effectiveness.
Tea & Coffee Break
Hydrate & Stretch the legs!
Samantha Kelly – Twitter Influencer & Founder of WIN
Build a highly engaged audience on twitter
Learn how to do the perfect tweet for maximum reach, utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, how to build relationships with influencers and unlock the potential of twitter statistics.
Samantha is an award-winning Twitter Expert with 47k + followers, Social Media Strategist, International Speaker, Author and founder of the Women’s Inspire Network. As a Twitter expert, Sam is passionate about assisting others to get on and use Twitter as a fantastic marketing tool and get you and your business noticed!
Sarah Dineen – Founder of the Amplify Digital Conference
B2B MARKETING SUCCESS WITH LINKEDIN
For business-to-business digital marketing and social networking, LinkedIn is where the action is! LinkedIn is a lead generation magnet. In this session you will learn how improve both your paid and organic content marketing engagement on LinkedIn.
TAKE ADVANTAGE OF INSTAGRAM’S EXPLODING POPULARITY
Instagram has over 1 billion monthly active users with 50% following brands with 10 times higher engagement than Facebook. Learn how to create your own tribe on Instagram and construct effective Instagram stories and engaging content.
Muriel Foley – Digital Director of Hopkins Communications
Make your social pay for you
In this session, you will get a hands-on, practical approach, evaluating the new advertising features across facebook and instagram, drawing from real life case studies.
Muriel is Digital Director at Hopkins Communications, leading all things digital media related, from content creation to publishing and advertising. Muriel also runs Digital Marketing workshops on behalf of Hopkins Communications. Before this, Muriel spent over three years in Toronto, Canada, where she worked with large brands such as Adidas, Coca Cola, and Diageo.
Enjoy Lunch with refreshments. Network and visit exhibitors.
Reach your PPC Performance Potential
How to take your Google Adwords strategy one step further by focusing on key performance leavers; how to identify and target the right audience online using your own Adwords data; and get a full overview of Google Marketing tools that can improve your online performance.
Core Optimisation is an Award Winning Digital Marketing Agency have worked within the online industry growing revenue for a combined 25 years. Their understanding of the Industry along with their straight-talking approach to digital marketing and online revenue results saw the company portfolio grow significantly in the UK and Irish Market over the past 3 years. They are proud to be digital growth partners working alongside clients such as Laura Ashley Hotels, Corus Hotel Group, Eurochange.co.uk, Compub, NM Money, The Arch London, St. James Mayfair, The Mandrake London, Shannon Heritage, The K Club, Mount Juliet Estate, Cliff House Hotel, Kilronan Castle & Fitzpatrick’s Castle to name a few.
John Ring – MD at Tinderpoint
MAN VS MACHINE: WHAT REALLY MATTERS FOR SEO SUCCESS
John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO Strategy and audit your own website.
John is the Managing Director of Tinderpoint and has over the past 15 years, helped many international companies like Pfizer, MSD, Ebay, Intel, AXA, and Burberry as well as local Irish companies like SuperValu, Eir, Irish Rail, to use digital channels more effectively.
Dave McEvoy – Founder of DMAC
A Digital Reality Check for your Website
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such and should be the centerpiece of your marketing efforts. How easy is it to find the main sections? Is it intuitive? Is the checkout process seamless?
Dave is the founder of DMAC, who have earned a reputation for producing creative, intuitive websites. Dave will show you how to ensure your customers have a positive experience while exploring your website.