Join us on Wednesday March 27th in the Connacht Hotel Galway from 8.20am-3pm for our intensive digital marketing training seminar. Learn the latest trends, approaches and strategies to get ahead online.
This event is suitable for business owners, start ups, marketing managers and digital marketers.
*The Schedule is subject to change
Start the seminar right – network with attendees & visit our exhibitors, oh and enjoy Tea & Coffee!
Founder Sarah Dineen will open the Seminar & introduce the Agenda for the day.
Joanne Sweeney – Founder of Digital Training Institute
Effective Digital Strategy
From your social media to your website, creating a digital strategy keeps you from throwing ideas on the wall and crossing your fingers that they stick. With a clearer digital strategy, you can connect your business objectives to measure your successes and failures. There is always room to improve your strategy for 2019.
Joanne has over 18 years experience as a digital marketer and content creator. Joanne is owner of the Digital Training Institute, writes for the Social Media Examiner, hosts the JSB Talks Digital Podcast, delivers results in writing social media strategies and auditing digital communications practices for small to large organisations and has spoken on international stages including Digital Citizenship at Twitter Headquarters, San Francisco.
Sarah Dineen – Founder of the Amplify Digital Conference
B2B MARKETING SUCCESS WITH LINKEDIN
LinkedIn has made huge updates to company pages, suggested content, groups, native video functionality, and have even started dipping their toes into Stories. For business-to-business digital marketing and social networking, LinkedIn is where the action is! In this session you will learn how to improve your content marketing strategy on LinkedIn.
Sarah is the founder of the Amplify Digital Conference, Social Media Strategist and LinkedIn obsessed! Having spent 6 years working with local brands and running 6 successful digital marketing events, Sarah is passionate about helping professionals get the most out of LinkedIn.
Samantha Kelly – Twitter Influencer & Founder of WIN
Build a highly engaged audience on twitter
Think of your Twitter feed as a way to showcase your brand narrative over time. Learn how to do the perfect tweet for maximum reach, utilise twitter chats, engage in reactive marketing, communicate meaningfully with customers and your audience, how to build relationships with influencers and unlock the potential of twitter statistics.
Samantha is an award-winning Twitter Expert with 47k + followers, Social Media Strategist, International Speaker, Author and founder of the Women’s Inspire Network. As a Twitter expert, Sam is passionate about assisting others to get on and use Twitter as a fantastic marketing tool and get you and your business noticed!
Tea & Coffee Break
Hydrate & Stretch the legs!
Garry Kelly – Founder of GK Media
The 3 T’s of Successful Video Marketing
Video is projected to claim 80% OF ALL WEB TRAFFIC within the year. 4 times as many people would rather watch a video about a product, than read about it. 90% of customers say that product videos help them make a purchasing decision. So what are you waiting for? Video content is rampant, consumption is on the rise and successful marketers need to understand it and get out in front of it. In this session you will learn the trends, tactics and techniques to succeed in video marketing.
Garry has been working in the audio-visual industry for over 20 years producing short films, documentaries, corporate videos, and a feature film. GK Media produce digital content and provide marketing solutions for SMEs throughout Ireland and the UK. Some of their clients include Boston Scientific, Revive Active, St. Jarlath’s Credit Union, Magnet Networks, ALISON, GoBus, Galway Chamber, HSE, Lean Ireland, University of Limerick, and many more.
Lee Thompson – AudioOne
Why digital Audio’s time is now
Fuelled by rapid consumer adoption, advertisers are increasingly turning towards digital audio. Digital audio means quality content on tap and a pristine listener environment. With low ad loads, high levels of listener engagement and a difficult to reach audience, digital audio is the vehicle to reach the unreachable.
Lee is a senior media executive with over 25 years experience in the digital and print advertising industries. Lee has launched and led new businesses with a track record of revenue and profit growth. Lee is passionate about innovation, performance marketing and advertising effectiveness. AudioOne partner exclusively with premium publishers like Bonkers.ie, CarsIreland.ie and Economist.com and platforms like Acast, AdsWizz and Amobee.
Laura Lynam – Digital Marketing Manager at Willow
TAKE ADVANTAGE OF INSTAGRAM’S EXPLODING POPULARITY
Instagram has over 1 billion monthly active users with 50% following brands with 10 times higher engagement than Facebook. Learn how to create your own tribe on Instagram and construct effective Instagram stories and engaging content.
Laura is a Social Media Strategist and Content Creator with a passion for helping brands understand and leverage the power of social media to grow their business. Laura has developed social media strategies and built communities for some of Ireland’s leading brands, including Currys PC World Ireland, Woodie’s and currently works as the Digital Marketing Manager for Willow.ie. Willow has grown their Instagram audience to a strong 27k tribe through their creative use of Storytelling, Style Ambassador programme and ‘Love, Wear & Share’ campaign.
Muriel Foley – Digital Director of Hopkins Communications
Make your social pay for you
In this session, you will get a hands-on, practical approach, evaluating the new advertising features across facebook and instagram, drawing from real life case studies.
Muriel is Digital Director at Hopkins Communications, leading all things digital media related, from content creation to publishing and advertising. Muriel also runs Digital Marketing workshops on behalf of Hopkins Communications. Before this, Muriel spent over three years in Toronto, Canada, where she worked with large brands such as Adidas, Coca Cola, and Diageo.
Enjoy Lunch with refreshments. Network and visit exhibitors.
David Brett – Co Founder of Core Optimisation
Reach your PPC Performance Potential
How to take your Google Adwords strategy one step further by focusing on key performance leavers; how to identify and target the right audience online using your own Adwords data; and get a full overview of Google Marketing tools that can improve your online performance.
David is the co- founder of Core Optimisation, an award winning Google Partner who deliver digital growth strategies for their clients such as Laura Ashley Hotels, Eurochange , Compub, The Arch London, The Mandrake London, Shannon Heritage, to name a few.
John Ring – MD at Tinderpoint
MAN VS MACHINE: WHAT REALLY MATTERS FOR SEO SUCCESS
John will show you how to get improved search engine rankings for your keywords/phrases, build links professionally, understand your online competition, develop your SEO Strategy and audit your own website.
John is the Managing Director of Tinderpoint and has over the past 15 years, helped many international companies like Pfizer, MSD, Ebay, Intel, AXA, and Burberry as well as local Irish companies like SuperValu, Eir, Irish Rail, to use digital channels more effectively.
Dave McEvoy – Founder of DMAC
A Digital Reality Check for your Website
In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such and should be the centerpiece of your marketing efforts. How easy is it to find the main sections? Is it intuitive? Is the checkout process seamless?
Dave is the founder of DMAC, who have earned a reputation for producing creative, intuitive websites. Dave will show you how to ensure your customers have a positive experience while exploring your website.