CEO & Co-Founder of Punditarena.com. University College Cork Alumni Ross is one of Cork’s own success stories. After graduating from UCC in 2013, he immediately dove headfirst into the fast paced start-up world. By November of 2013, O’Dwyer co-founded Readia, a digital media company that creates online publications. The company’s first and most successful publication Punditarena.com was launched this same year. An Irish sports website, creating its publications through user-generated content. With 2.1 million monthly users over 100 countries, this exciting new approach to content creation, and marketing has most definitely been a success. Ross will join us on our ‘Homegrown Heroes of Marketing’ panel on Day 1 to discuss on demand media, content creation and customer interaction.

Wrote bestselling book:Get Shit Done. The Lovin Group (https://lovin.ie/) curate all the very best information out there for any new city you travel to and put it into handy lists so as all the hard work is done for you. He studied Chef Training at Dublin Institute of Technology, Lives in Dublin, Ireland, Originally From Brussels, Belgium.

Irish Marketer with Valuable Industry Experience from FMCG to Telco. Currently Marketing Manager for Lucozade Energy Ireland. Aoife is a highly qualified digital marketer with over ten years experience in the field. Working with brands such as Heineken, Knorr and Pot Noodle, Aoife has curated an impressive resume. Her role in the launch of 48, Ireland’s first online mobile network, is especially noteworthy. With a specialisation in Brand, Channel, Customer and Digital Marketing. Aoife’s session promises real world tips and knowledge from a working digital marketer. Join Aoife on Day 1 for ‘Big Names, Bigger Campaigns’.

Meabh likes to take a creative outlook on planning and support marketing activities this with excellent strategic thinking. She has experience working across many industries and brands including the telecoms, lifestyle, energy, FMCG, alcohol, entertainment and cosmetic industries. She has recognised trends in the industry and built a robust digital team to take full advantage of all the opportunities these digital trends have to offer. Maebh will be discussing Big Brands she has worked with to provide practical tips.

Senior Manager, Partner Marketing & Events, EMEA Hubspot. Eadaoin is a savvy Senior Marketing Leader with outstanding marketing experience, both at home and abroad. In her role as Senior Marketing personnel at Hubspot, Eadaoin has gained invaluable experience in Demand Generation and Campaign Strategies. Specialising in Inbound Marketing, Partner Marketing, Event Marketing, Product Marketing and Go-to-market and enablement, Eadaoin’s session ‘The age of the buyer, how marketing and sales must change’ is a must see.

PPC Executive at the Award Winning Wolfgang Digital. Trinity graduate Beth, is the second half of an exciting duo from Wolfgang Digital. Whilst her colleague, Natalie Maas, concentrates of the Social Media aspect of marketing, Beth represents Pay Per Click Advertising. A sophisticated marketer, Beth has a solid background in all things PPC. Aiming to give the full marketing package, Beth will outline how SEO, PPC, and Google Adwords can aid and be implemented in your Digital Campaigns. Meet Beth at our ‘Make Marketing Pay: How Digital Marketing can Pay for Itself’ session on Day 1.

Anna’s digital marketing career began over eight years ago and since then she worked as a social media specialist for some of Ireland’s leading cultural institutions and brands. With a background in journalism, she brings her passion for storytelling and content creation to each of the projects she works on. As part of the Social Media Team at Wolfgang Digital, Anna’s area of expertise is social strategy and advertising. Over the years, she developed and implemented comprehensive social media campaigns for a variety of clients, including Concern, Plan Ireland, Brown Thomas, Tesco Mobile, DAFT and University College Dublin, to name a few. Anna is a proud owner of Woody the whippet, hiking enthusiast and a keen foodie – Cork’s English Market is her favourite destination in Ireland! Anna is not to be missed. Learn how to carefully construct and implement Marketing Campaigns at ‘Make Marketing Pay: How Digital Marketing can Pay for Itself’.

Aiden is an extremely accomplished marketer, with over 5 years experience at the core of Google’s business and Marketing Department. He will be leading the session on ‘How to get on top of Google Day 1’.

Responsible for the Development of RTE.ie, RTE News Now and RTE Create. An innovative marketer with nearly two decades of experience, Ken was one of the first marketers in Ireland to recognise the value of digital. Beginning his career at Standard Life and the Sunday Tribune, Ken has been part of the RTE team for the past ten years. In this time, he has been a key player in RTE’s digital strategy helping the Irish company compete with global players such as Netflix through the creation of the RTE Player and other digital platforms. Join Ken in our ‘Aim and Fire: Targeted Advertising’ session to gain insights on Media Sales, Strategic Development and Digital B2B Sales.

Strategic marketing and Linkedin expert Carol O’Kelly has worked with many high profile companies over almost 20 years, both in Ireland and the US. An untraditional and multi-faceted approach to branding and strategic marketing provides actionable insight to those looking to build businesses, truly engage their audiences and leverage the full power of their marketing creativity for real results. Carol will be leading the session on Day 2 Linkedin, Networking for the new Millennium.

An International Trainer and One of Ireland’s top Social Media Experts. Greg is a highly skilled digital marketer, with an impeccable history of delivering savvy workshops and training. Institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy consistently utilise Greg’s face-paced and clever workshops. Greg is all about Social, from Linkedin, to Twitter, to Pininterest, Youtube and beyond. However, it is his emphasis on measurable, strategic marketing goals that make him a must see. Greg joins fellow marketing magnets on our ‘The Gurus: How to run a Successful Digital Campaign’ panel.

An Award winning Entrepreneur and Speaker. Successfully sold Collegetimes and Teentimes. Founder of Leadingsocial.com. An accomplished event organiser and host, Jamie has impressed the business and marketing community over his career. After successful sale of his news websites for college students, Jamie continued to grow and innovate through his company Leadingsocial.com. An expert in all this marketing, but especially adept in reaching the younger generation. Listen to Jamie speak about Social Media Advertising, Targeting Demographics, and Adaptive Marketing, as part of our ‘The Gurus: How to Run a Successful Digital Campaign.

Bestselling author ‘How to Build a Billion Dollar App’. Formerly Head of Product for Hailo. George Berskowski is an entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. A pioneer in the mobile industry, his insights into app building, mobile advertising, innovation and product visibility are unmatched in his field. Join us on Day 2 for George’s Keynote speech ‘How to Build a Billion Dollar App: Making Mobile work for you’.